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Who rendered it better? // The look of revelations

Published by Mr. C

Another season, another round of car launches and another sad realisation that F1 teams aren't very good at marketing their own machinery.

Bless them they try their best, but where the motoring industry leads the field in photo-realistic CG car launches, the pinnacle of motorsport offers up anything but that. This year's first submission comes courtesy of Williams Martini Racing. Pitched as "A first look at the Williams Mercedes FW40", the team offer up a flat and lifeless look at their new challenger.

For comparison, animation company RealtimeUK, this week showed how it could and should be done with a stunning concept piece taking a stab as to what the new McLaren might look like. Featuring imagery that looks good enough to eat, here's what a team of professionals can achieve simply by guesswork.

RealtimeUK also provided a behind the curtain look at the processes they went through and some of the tools they used. Maybe F1 teams could pick up a tip or two before next year.

Buy from Amazon - Pocket F1 Handbook: Guide to the 2015 Grand Prix Season

365 F1 stories

What was the infamous excuse McLaren gave, when they confirmed on this day in '05 that Montoya would miss a race?

F1 team launches
Sauber F1 TeamOnline20 Feb
Renault Sport F1 TeamTBC21 Feb
Sahara Force India F1 TeamSilverstone, England22 Feb
Mercedes AMG Petronas MotorsportSilverstone, England23 Feb
McLaren HondaTBC24 Feb
Scuderia FerrariFiorano, Italy24 Feb
Williams Martini RacingTBC25 Feb
Haas F1 TeamTBC26 Feb
Red Bull RacingOnline26 Feb
Scuderia Toro RossoBarcelona, Spain26 Feb
F1 test schedule
Circuit de Barcelona-CatalunyaSpain27 Feb
Circuit de Barcelona-CatalunyaSpain28 Feb
Circuit de Barcelona-CatalunyaSpain1 Mar
Circuit de Barcelona-CatalunyaSpain2 Mar
Circuit de Barcelona-CatalunyaSpain7 Mar
Circuit de Barcelona-CatalunyaSpain8 Mar
Circuit de Barcelona-CatalunyaSpain9 Mar
Circuit de Barcelona-CatalunyaSpain10 Mar

On this day in F1 history