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Progress is for everyone // Audi change the game for Super Bowl 2017

Published by Mr. C

Super Bowl commercials regularly run the full gamut from terrible to amazing, but Audi's 2017 offering is up there with the best. From the start line to the finish, it is a work of art: the two boys disregarding the real competition, the fantastic catch through water and the genius of the handbrake save.

It's perfect cinematography and the perfect message.

What do I tell my daughter?

Do I tell her that her grandpa's worth more than her grandma?

That her dad is worth more than her mom?

Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?

Or maybe, I'll be able to tell her something different.

I want an Audi.