Sidepodcast // All for F1 and F1 for all

Next race: Australian Grand Prix, Melbourne

Renault F1 announce HP sponsorship agreement // A brand new sponsor will appear on the Renault cars next year

Published by Mr. C

HP branding will appear on the R30
HP branding will appear on the R30Credit: RenaultF1

On the eve of the first F1 practice session of the year, the Renault F1 Team have announced a major sponsorship deal with technology company Hewlett-Packard. The new agreement means the R30 cars will run with significant HP branding adorning the bodywork.

The team will also obtain access to HP technology in order to further develop simulation technologies on the back of HP High Performance Computing servers. Additionally HP will help the team to reduce its carbon footprint, by implementing 'greener' data centres, and utilising low-energy-consumption workstations.

F1 has a proven ability to boost brand awareness around the world, and we are proud that Renault F1 Team will be HP's partner of choice in achieving this goal.

-

A rather optimistic HP representative noted the company intended to offer the best technology to support Renault F1 in their quest for victory.

Hewlett-Packard have long been using Formula One as means of promoting technological development, running a major branding campaign on the Williams teams cars from 2002 to 2005.




Buy from Amazon - Pocket F1 Handbook: Guide to the 2015 Grand Prix Season

365 F1 stories

Three time World Champion Niki Lauda was born on this day in 1949 - where was his birthplace?

F1 team launches
Sauber F1 TeamOnline20 Feb
Renault Sport F1 TeamTBC21 Feb
Sahara Force India F1 TeamSilverstone, England22 Feb
Mercedes AMG Petronas F1 TeamSilverstone, England23 Feb
McLaren HondaTBC24 Feb
Scuderia FerrariFiorano, Italy24 Feb
Williams Martini RacingTBC25 Feb
Haas F1 TeamTBC26 Feb
Red Bull RacingOnline26 Feb
Scuderia Toro RossoBarcelona, Spain26 Feb
F1 test schedule
Circuit de Barcelona-CatalunyaSpain27 Feb
Circuit de Barcelona-CatalunyaSpain28 Feb
Circuit de Barcelona-CatalunyaSpain1 Mar
Circuit de Barcelona-CatalunyaSpain2 Mar
Circuit de Barcelona-CatalunyaSpain7 Mar
Circuit de Barcelona-CatalunyaSpain8 Mar
Circuit de Barcelona-CatalunyaSpain9 Mar
Circuit de Barcelona-CatalunyaSpain10 Mar

An Aside with Joe