Renault F1 announce HP sponsorship agreement - A brand new sponsor will appear on the Renault cars next year
Published by Mr. C
On the eve of the first F1 practice session of the year, the Renault F1 Team have announced a major sponsorship deal with technology company Hewlett-Packard. The new agreement means the R30 cars will run with significant HP branding adorning the bodywork.
The team will also obtain access to HP technology in order to further develop simulation technologies on the back of HP High Performance Computing servers. Additionally HP will help the team to reduce its carbon footprint, by implementing 'greener' data centres, and utilising low-energy-consumption workstations.
F1 has a proven ability to boost brand awareness around the world, and we are proud that Renault F1 Team will be HP's partner of choice in achieving this goal.
-
A rather optimistic HP representative noted the company intended to offer the best technology to support Renault F1 in their quest for victory.
Hewlett-Packard have long been using Formula One as means of promoting technological development, running a major branding campaign on the Williams teams cars from 2002 to 2005.
