Sidepodcast // All for F1 and F1 for all

Pushing the envelope // Toyota start an online magazine and blog to further connect with fans

Published by Christine

We've already mentioned this week how agreeable we find online magazines over their paper counterparts. Any chance we get, we'll plug GP+. See? However, it seems the teams are also starting to find the beauty in online publishing.

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Earlier in the year, Toyota started up an online magazine called Push to coincide  with the release of the new car and the start of the season. At the time, I thought it would be a one-off, something to go with their movie-style online launch, but I have been proved wrong.

Issue 4 recently came out, and is packed full of interesting insight. Interviews with team members, previews of the final few upcoming races - particularly Abu Dhabi, plus a rather good look at the drivers seat and how it keeps him safe. The magazine is available as an online read - one of those fancy page turning things - or as a pdf download, and best of all, it's absolutely free.

As I was checking the links for this post, I also discovered the new Push blog from Toyota, started at the very end of September. It looks packed with videos, photos and snippets of life in the paddock, and very refreshingly states from the outset that they won't be talking performance or politics. The mission statement says:

Our blog authors – all long-term team members travelling to the race tracks around the world – will share moments of the team’s life and deliver behind-the-scenes-stories explaining what Formula 1 is all about. Jarno, Timo and Kamui will be invited to open the book of their lives as Formula 1 drivers as well.

That is pretty much all we want as fans, so I salute Toyota for attempting to reach out and connect with us. The blog is a great addition to the Push brand, as my main complaint about the magazine was its infrequency. Four issues a year is tricky to promote. Although it isn't news based, and doesn't necessarily need to be timely, it's easy to forget the magazine exists between issues. The blog seems to be updated on a more regular basis.

That's my only real complaint though. The magazine has great info, the blog seems to be shaping up nicely, and it also adds positive vibes towards the team's future. I'd love to hear what you think, though, of the magazine, the concept, and of course, the blog. Let's hope for a good reaction, as it could give the team a push.