NO OTHER USE WHATSOEVER, INCLUDING INTERNET, RADIO, & ANY OTHER FORM OF ELECTRONIC MEDIA, EXCEPT WHERE THE PRIOR WRITTEN PERMISSION OF FORMULA ONE MANAGEMENT (FOM) HAS FIRST BEEN OBTAINED.
24-HOUR BROADCASTERS (INCLUDING CNN, SKY NEWS & BBC NEWS 24) CAN USE ACTION A MAXIMUM 3 TIMES IN ANY 12 HOUR PERIOD.
GERMANY: BROADCASTERS MUST CLEAR WITH RTL TELEVISION GMBH BEFORE ANY USAGE.
Now clearly I wasn't for one second thinking the Bernie would let the likes of Sidepodcast TV use his precious track action, but I was mighty surprised to see the restrictions imposed on the BBC.
Bearing in mind that this content is about 30 seconds long, contains a couple of shots of on-track racing and the podium ceremony. It was released on the 26th July and gives News Channels the option to run the video a maximum of three times during a 24 hour period and that period expires in less than a day! Unless of course you're a broadcaster in Germany, in which case you have no chance whatsoever.
It's no wonder we're always complaining that our sport doesn't get the media coverage it deserves - it's because no-one is allowed to show anything, ever.
I read on a BBC blog recently that the lunchtime news team were struggling to find McLaren Mercedes footage so that they could cover an editorial piece. The best they could come up with was Steve McLaren and the England football team!
You have to wonder what goes on in the heads of some people don't you? Why would you not want CNN to talk about your sport, all-day every-day?
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