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Mercedes-Benz F1 livery launch replay // Teams turn to online reveals to save cash and engage fans

Published by Mr. C

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The battle for the most interactive F1 launch appears to be well and truly and on. This morning Ferrari announced they will be broadcasting the launch of their 2010 Formula 1 car online on Thursday, while McLaren have created a special microsite for their own announcement later this week.

In the meantime, current multimedia forerunners Mercedes have published a replay of their live streaming launch video. The whole show is almost 22 minutes in length, highlights some slightly dodgy lighting and the first half of the video features a German language soundtrack. If you missed it the first time though, and didn't manage to catch the debut of Nico Rosberg and Michael Schumacher in their 2010 outfits, this is worth watching.

Let's hope that the remaining F1 teams step up and offer fans a similar service for each of the remaining events.

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