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McLaren confirm Santander partnership extension // Can a double team sponsorship deal work?

Published by Christine

McLaren have confirmed that they will still partner with Santander going forward to next year, with the Chief Exec at Abbey pointing out that the brand works particularly well with Hamilton:

The year 2010 will create a newly-refreshed scenario for Santander in terms of Formula 1 sponsorship. Our continuing partnership with Vodafone McLaren Mercedes - and especially with Lewis Hamilton - will fit very well with our ongoing development of the Santander brand, not only in the UK but globally too.

Lewis is looking forward to working with them some more as well:

Everything we do together is always thinking outside of the box, and I am looking forward to continuing that work together with them and the team. Over the past couple of years we have filmed some great TV ads - one of them turned me into an Airfix kit and then in the other I got to play on a life-sized Scalextric set!

You just know he is thinking: Thank god they didn't make me go on stage!

Anyway, the rumours were true and Santander will sponsor two teams next year. What do you make of this?