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Kovalainen driving angry in 2012 // Heikki debuts a new helmet design for the coming season

Published by Mr. C

Ahead of the first race of the Formula 1 season, Heikki Kovalainen has revealed what must be a contender for the title of best F1 helmet design, ever.

The best Formula 1 helmet... in the world
The best Formula 1 helmet... in the worldCredit: Caterham F1

Clearly not content with making a trip into space earlier this week, Angry Birds have now invaded F1.

You won't like me when I'm angry

Heikki collaborated with entertainment company Rovio to create this stunning design, and the partnership extends to incorporate original merchandise and an accompanying Angry Birds racing themed web game.

The man signed up with marketing company IMG Worldwide back in February and this would appear to be working out well for both parties. Heikki himself couldn't be happier:

It's the first time that I've partnered with a gaming company, and it fits with my larger focus on partnering with unique brands. As a Finn, I'm also happy to be backing a Finnish company on a global platform. Most importantly, I'm a big Angry Birds fan!

- Heikki Kovalainen

Kovalainen finally snaps
Kovalainen finally snapsCredit: Caterham F1

Be sure to keep on eye on Christine's Rankings to see how Heikki scores with this move. I predict strong upward trend in his future!