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HUGO BOSS announce partnership with Formula E, after dropping Mercedes F1 // New sponsors for trackside banner and clothing

Published by Christine Blachford

HUGO BOSS announce partnership with Formula E, after dropping Mercedes F1 audio waveform
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This is It Only Takes E Minute – keeping you up to date with the FIA’s electric racing series, Formula E. Today, Formula E organisers launched their new partnership with global fashion designer HUGO BOSS, ahead of the upcoming season that kicks off in Hong Kong in December. HUGO BOSS are sponsoring the sport with trackside banners, and will stick their logo on Formula E staff uniforms, as well as the demo car itself.

CEO of Formula E, Alejandro Agag, who posed in a natty suit to celebrate the launch, said: “As the first Official Apparel Partner of the series, we look forward to seeing the dynamic style and innovation on show that HUGO BOSS is renowned for.”

Mark Langer of HUGO BOSS says: “When we first encountered Formula E, we immediately saw its potential.” The clothes they provide will be made from sustainable and recycled materials, starting in the Formula E paddock but eventually extending to all their clothing lines. The company focuses on design and sustainability and believe they’ve found a good partner to do the same in Formula E.

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Credit: Mercedes-Benz Grand Prix