Sidepodcast - All for F1 and F1 for all

Friday Fun - Things not to do in press releases - Lessons learned in phrases to avoid when talking to the press

Published by Christine

This week, Lotus introduced their brand new lineup, confirming Trulli and Kovalainen as their drivers and issued various press releases about their plans for the future. Unfortunately, the prose hideously misspelled Jim Clark's name, as well as mangling their own driver - Kovalainen. The comments were not impressed.

Alex had an excellent idea for this week's Friday Fun:

What not to do in F1 press releases. We already have spelling your driver names incorrectly, what else would you advise teams to try and avoid when it comes to issuing notes to the media?

Let us know your thoughts in the comments, and if you have an idea for a future Friday Fun topic, let me know via email: