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FOTA abandon joint launch plan - The one-stop reveal has been deferred until 2011

Published by Christine

After originally proposing the idea of a single group launch with all teams represented in Valencia, the Formula One Teams Association have now deferred that plan for 12 months. Partly because it is expected that a number of new entrants will struggle to have their cars ready in time.

FOTA said in a statement today that:

The joint car launch project has been postponed to 2011, in order to ensure a totally successful event.

The teams will be organising individual car launches for the 2010 season.

Journalist Stuart Codling had already preempted the annoucement and noted a number of flaws in the plan: "...pretty much everyone except Ferrari, Mercedes and McLaren were unhappy that they would be swept off the news agenda. There was no PR value in it for the smaller teams."

FOTA now has a whole season in which to re-evaluate the idea. In the meantime, individual low key launches are expected from each team.