The French Riviera is Joe's locale of choice, as we quiz the man on all matters Formula 1. Ahead of the Monaco Grand Prix and with a quarter of the season under his belt, the top of a mountain turns out to be a good place to view the big picture.
This week we discuss the winning Williams and their inherited pole, why Chelsea hooked up with Sauber and the heroics that went on in a Spanish pitlane. Risk factors and flotations are also on the agenda, as the sport gets a confidence boost while doing things in a vast hurry.
There is time to discuss cross-branding and sponsorship opportunities, the possibility of political backpedalling, why change is sometimes necessary, and producing GP+ magazine, fire or no fire. Plus, which team will win the World Championship and details of an upcoming Audience with Joe in Montreal.
All this and more in An Aside with Joe, from a very nice location.
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