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Williams shore up sponsors with Petrobras and more - The Grove based team confirm three new names for 2014

Published by Christine

Williams shore up sponsors with Petrobras and more
Credit: Malcolm Griffiths/LAT
Williams shore up sponsors with Petrobras and more audio waveform

The Williams F1 Team have been announcing plenty of deals this past week, with a new multi-year partnership with Petrobras. The Brazilian energy company previously worked with the Williams team in the late 1990s, supplying them with fuel.

Their initial deal lasted over a decade, and now the two parties are back together again to work on developing “a new specialist motorsport fuel for use by the team starting in the 2015 season.” Claire Williams travelled to Brazil for the announcement, of course, home country of their new driver Felipe Massa.

Williams also renewed their contract with their Official Watch Partner, Oris, who signed up as a sponsor way back in 2003. The logo will take pride of place on the nose of the car this year, as well as on the overalls and driver helmets, and presumably watches.

Finally, the team confirmed a new deal with Genworth, a global insurance company, which will also see their logo liberally splashed around the car and clothing. With three announcements in just a few short days, let’s see if there are any more sponsorship deals for Williams waiting in the pipeline.