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Susie Wolff launches Dare to be Different campaign - Karting events announced to raise awareness of females in motorsport

Published by Christine

Susie Wolff launches Dare to be Different campaign
Credit: Madeleine Alizadeh
Susie Wolff launches Dare to be Different campaign audio waveform

Former Williams F1 tester Susie Wolff only left her role last year, but she’s not taking any time off. The Scot has appeared at Autosport International to launch her new initiative that is hoping to get more female participation in sport, particularly geared towards encouraging younger drivers to step forward.

Susie says: “It’s an initiative together with the MSA and we just want to open up the world of motorsport and show that it’s not quite as male dominated as it once was, and there are many opportunities out there.”

They’ll go about this via a select number of karting events scattered throughout the year, but it’s not just about getting out on track. Wolff continues: “They’ll be opened up to all avenues of the sport from engineering to fitness to journalism. I want to create role models out of the fantastic women working in the sport.” One of those is already signed up as an ambassador, with Claire Williams getting involved from the outset.