Organisers of the British Grand Prix have revealed they are keen for drivers Jenson Button and Lewis Hamilton to see some success over the next few weeks, to boost ticket sales for the Silverstone-based event. A track and media day was held to promote the upcoming event, and managing director of the circuit, Richard Phillips, admitted there was one driver they did not want to do well.
Talking about ticket sales, he said: “If you look at the cycle, on the Monday after a grand prix Sunday, you tend to see a spike. The weekend we had Lewis on the podium there was a spike, and when you see Vettel there is less of a spike.”
The circuit is also putting measures in place to avoid a repeat of the traffic congestion seen last year, when fields used as car parks had to be closed due to poor weather. Phillips again said: “We had ten years before that of reasonable weather conditions so we need to keep things in proportion, but we cannot rest on our laurels. We have had to put a lot of measures in place to ensure that people have a good time in 2013.”
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References Jenson Button, Lewis Hamilton
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