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Rolex announced as official timekeeper for F1 // Formula One teams up with another watchmaker

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Rolex announced as official timekeeper for F1
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This is F1Minute - Rolex announced as official timekeeper for F1.

Luxury watchmakers Rolex have been confirmed as the official timekeepers for Formula One from 2013 onwards. F1 naturally needs a partner to be the Official Timekeeper and Official Timepiece, whilst Rolex are hoping to increase their sponsorship activities to spread the word about the brand.

CEO of Rolex, Gian Riccardo Marini said: “In our respective field, we embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. These aspirations are enormously appealing to younger generations.”

Meanwhile, Bernie Ecclestone says: “The brand’s prestige, the excellent of its watches as well as Rolex’s passionate and long-standing commitment to motorsports gives it true credibility.”

The deal may cause some consternation with LG, who have had their branding on the live timing system since they become Formula One’s technology partner in 2008. It could also clash with the Hublot partnership, as they are the official watch provider for the sport.