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Formula One coverage in Italy is heading down the same route as that in the UK, with race broadcasts to be split between terrestrial stations and satellite TV via Sky. The Murdoch-owned media group announced the deal today, with all races from the 2013 season onwards to be broadcast on Sky, and just nine live on an as yet-to-be-decided free-to-air channel.
There’s a slight difference to the UK deal, in which the terrestrial broadcaster will get delayed coverage of their non-live races, rather than just highlights, but Bernie Ecclestone is sure the partnership will improve coverage in the country, saying: “We have worked with Sky Italia in the past and I have no doubts about their production standards. We have a similar agreement in Britain that is working very well.”
CEO of Sky Italy, Andrea Zappia added that Sky are proud to offer F1 and are continuing to expand their sports offering - The company announced a similar deal last month in which they’ll broadcast all races of the three classes of MotoGP.
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