Sidepodcast // All for F1 and F1 for all

F1Minute // Bitesize Formula One news

F1 global TV viewing figures see 10% drop in 2013 // A dip in viewers across the world, but it's not all bad news

Published by Christine

F1 global TV viewing figures see 10% drop in 2013
Credit: Mark Thompson/Getty Images
F1 global TV viewing figures see 10% drop in 2013 audio waveform
00:01:00
Slow

A report released by the owners of Formula One has revealed that global television audiences have dropped in 2013, down 10% to 450 million viewers. Chief Bernie Ecclestone put the blame mostly on the “less-than-competitive nature of the final few rounds” but also due to the number of changes in broadcast partners.

For example, in China, F1 moved from a state broadcaster to individual regional partners, which saw a drop of nearly 30 million viewers but was done in the hope to increase viewing in the future. In France, the coverage moved to a subscription channel seeing viewers drop by more than half, down to just over 10 million.

It’s not all bad news, as there were small gains in the UK and Italy, who have both previously switched to include pay-per-view models, and in the US there was both a broadcaster change and the return of the US Grand Prix to bring viewers up to 11.4 million. The overall global figures, however, may explain the introduction of double points, as bosses look to reverse the drop off in 2014.