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Aston Martin and Red Bull team up with technology and innovation partnership // More than just a sponsorship deal for RBR

Published by Christine

Aston Martin and Red Bull team up with technology and innovation partnership
Credit: Thompson/Getty
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Just one day before the cars hit the track for the brand new F1 season, Aston Martin revealed their own intentions towards the sport – forming a partnership with Red Bull Racing for the two to create their own hyper-car called the AM-RB 001. Essentially, Adrian Newey gets to put his design skills to the test yet again, but this time on a road car.

Aston Martin have said they didn’t want to just be a sponsor of a team as a marketing ploy, but rather to get involved in something more interesting. CEO Andy Palmer said: “We are a cool brand, we attract a lot of attention from a lot of people, and a lot of people talk to us. Authenticity was our number one concern here, and simply putting a sticker on the side of an F1 car was never going to cut it for us.”

There’s also talk of future collaborations on engines, which is something Red Bull have had trouble with recently, but there’s a long way to go before then.