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Airtel become title sponsor of the Indian Grand Prix // The Indian race has a new title sponsor, but some bad feeling

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Airtel become title sponsor of the Indian Grand Prix
Credit: Jaypee Group
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The Indian Grand Prix now has a title sponsor for their upcoming debut race in October, with global telecommunications company Bharti Airtel joining forces with organisers.

Sanjay Kapoor, a CEO at Airtel spoke very highly of F1 as the deal was announced, hinting that the two businesses might be more aligned than you think. He said: “Right through its growth path, Airtel has been associated with speed, performance, calculated risks and excitement, the very words that spring to mind when you think of Formula One.”

It’s not all good news for the Indian race though, as reports emerge that local farmers aren’t happy with the building works on and near the land that provides their livelihoods. A protest was staged last week, about 5 kilometres from the track, and there’s talk of them dismantling the building works if they are not heard.

AFP quotes a security guard who has a temporary role at the site, saying: “..what about after the race is over? The government had promised that at least one member of each family will get employment but that has not happened.”