Sidepodcast // All for F1 and F1 for all

Filed under Sponsorship

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Watch, what happens next?

Is a ten year deal too long for timekeepers

Sidepodcast: Watch, what happens next?

by Christine

McLaren recently announced a brand new sponsorship tie-up with watchmakers Richard Mille, in a long term deal that spans 10 years. The partnership was revealed in the standard way, with Jenson Button and Ron Dennis shaking hands with Mille himself, both sporting one of the super-sized luxury watches that the brand prides itself on.

Not all stickers are created equal

A mathematical look at the state of sponsorship in Formula One

Sidepodcast: Not all stickers are created equal

by John O'Sullivan

As the 2015 F1 cars are launched I notice a distinct lack of sponsorship on the cars. This seems to be a continuation of last year’s slim pickings. To quantify the problem I’ve tabulated the sponsorship coverage of all the teams using the three main areas of the car; Airbox, Sidepod, Rear Wing. I have categorised the stickers into 4 types, only one of which is the elusive “Sponsor”.

Three men and the little Lego

What the Ferrari boys get up to in their spare time

Sidepodcast: Three men and the little Lego

by Christine

Lots of fun things pop in front of me as I peruse the internet for potential rankings, and today I stumbled across this marvellous video via @lookingspiffy. If you've ever wanted to see Fernando Alonso and Felipe Massa putting together a tiny little Lego car, under Stefano Domenicali's expert supervision, well this is what you've been waiting for.

Five US companies I'd like to see participate in F1

F1 returns to the US this year, but who could make great sponsors?

Sidepodcast: Five US companies I'd like to see participate in F1

by Jonathan Crummett

For whatever reason I have made the unconscious decision to be a fan of sports that America isn't so hot at. First there is soccer (football), then hockey, and now, Formula 1. There hasn't been an American driver since I've been following and the most recent chance for an American team never got further than constructing a nose from what I can tell. As an American, though, I can dream. Or ponder up a list of companies that I think it would be entertaining to see try to compete in Formula 1.