Hamilton launches Hamoji

200+ stickers to brighten your conversation

17/07/2017 by Mr. C

Today marks the international celebration that is World Emoji Day. Fittingly, as a man with his finger on the pulse of the planet, Lewis Hamilton just launched his Hamoji sticker set. Designed to work with WhatsApp, iMessage, Snapchat and other popular social channels, this massive library of Hamilton expressions in sticker form are a must for any fan.

F1 teams on Pinterest

Sauber make it five to follow

13/03/2014 by Mr. C

The Sauber F1 team set up their first Pinterest board this week taking the total number of official race teams pinning content to five. Although all teams can be found on networking sites such as Twitter and Facebook, Pinterest has largely been overlooked. Lotus had been making the most use of the service, providing extensive behind-the-scenes coverage of the 2013 campaign.

What a way to make a living

Working ten till seven, a glimpse into Bottas' busy schedule

30/04/2013 by Christine

With another three week break in the racing schedule, Williams dispatched two of their driver lineup - Valtteri Bottas and Susie Wolff - to visit the team partners in Qatar. A whistle-stop tour of the technology park was completed, along with plenty of promotional duties. Bottas was particularly open about how much PR work they had to do, the Finn posted a picture of his day's schedule via his Twitter profile for everyone to see. I was intrigued by the schedule, partly out of surprise that this level of detail wasn't yanked off the social network instantly, and partly because the day is planned out to such fine deadlines.

Sauber give pit stops a Shake up

The Harlem Shake phenomenon reaches the Barcelona pit lane

01/03/2013 by Will Davies

Hot on the heels of last year’s big internet craze, Gangnam Style, has come a new video-meme worth parodying, all to the tune of Harlem Shake by Baauer (no idea either), hence the name. You have to hand it Sauber for becoming the first team to draw on their reserves of tongue-in-cheek-ness and pluck up the courage to produce a video of their own, reaffirming their position as the party-team on the grid!

How the F1 paddock uses Twitter

Almost all the current F1 drivers make use of the social tool

06/04/2012 by Carlos E. Del Valle

Now that both Ferrari drivers adopted Twitter, we have 21 out of 24 Formula One drivers present in the microblogging social network. Only three drivers have not started their profiles, but they are quite important names. All of them are world champions: Sebastian Vettel, Michael Schumacher and Kimi Räikkönen. I would say it’s quite unlikely that any one of them will ever become a tweeter.

F1 people on Google+

A list of those Formula One names that use the new social network

24/09/2011 by Mr. C

This week Google threw open the doors to its social network, Google+ and although technically still considered to be an "open beta", the change means anyone can now sign up and start sharing.

Sporting social guidelines

ESPN have mapped out the way broadcasters should behave online

26/08/2011 by Christine

Bringing sport to the fans these days involves more than just rewriting a press release. There are plenty of ways to engage with your readers/viewers as more and more social networks appear online. However, with great reach comes great responsibility, and I've been intrigued by some of the rules reporters and broadcasters are given to abide by.

F1 drivers on Facebook

The Formula One presence on the social network

07/08/2011 by Mr. C

Back in March of this year we took a look at F1 team efforts to reach out to fans through Facebook. Ferrari and McLaren lead the way in terms of fan numbers, but with Rubens Barrichello recently flying past one million followers on Twitter, it might be time to see who's leading the driver race over on Facebook.

F1's Rubens Barrichello reaches one million Twitter followers

The influential tweeter gathers more friends and fans

27/06/2011 by Mr. C

Back in 2010, it was revealed that Rubens Barrichello was the 63rd most influential person on Twitter and as of today he becomes the first F1 driver with more than one million users following him.

F1 teams reveal more of this year's innovations

The new season brings with it revamped websites and more

25/03/2011 by Mr. C

Formula 1 teams push the limits both on the track as well as off it, so it's to be expected that certain new web related features get held back until the very last minute. The off-season often provides a chance to reinvent the ordinary, and this time around teams haven't disappointed.

F1 teams on Facebook

A look at which Formula One outfits have signed to the social network

24/03/2011 by Mr. C

If you favour Facebook over Twitter, or want to keep tabs on your favourite teams' every social interaction, here's the full list of official F1 teams on Facebook.

A lighter shade of fail

How social networking can provide entertainment during delays

09/10/2010 by Mr. C

The lighter side of F1 came to the fore Saturday afternoon in Suzuka, as the planned qualifying session was repeatedly delayed and then finally postponed due to bad weather.

F1 question time for fans in London

Posing the questions to some Formula One team principals

01/07/2010 by Mr. C

Today in London, 150 motorsport fans got the chance to meet the leading figures from the world of Formula 1. The forum, put together by the Formula 1 Teams Association, hosted at the BAFTA Theatre in Piccadilly and moderated by ex-commentator James Allen, appeared to come across as a resounding success.

F1's Rubens Barrichello, 63rd most influential person on Twitter

Making a difference on the social networking scene

24/05/2010 by Mr. C

Information Architects, authors of the ever fabulous Web Trend Map, will be releasing a brand new 2010 map later this week. This time featuring the 140 most influential people on Twitter, including none other than F1's very own Rubens Barrichello.

Everybody needs an #F1happyplace

After a disappointing start to the season, we focus on the good times

16/03/2010 by Christine

Regardless of where you sit in the ongoing refuelling debate, it's fair to say that F1 is going through a tough time right now. Even if you think the Bahrain Grand Prix was fabulous, the general consensus seems to be F1 can offer more, and for it to be undergoing this backlash already is worrying. They normally wait until at least the summer before screwing everything up.

Force India "win a lot of races" in the simulator

A new podcast from the team previews the upcoming season

11/03/2010 by Mr. C

Just in time for the start of the season, Force India have released a new 33 minute audio podcast. The format has changed significantly from last year, and there is a new feed to subscribe to. In the first episode, drivers Adrian Sutil and Tonio Liuzzi talk about the upcoming season, while Friday man Paul di Resta discusses testing.

By McLaren fans, for McLaren fans

Vote for a design that will be sold in the team's shop

20/02/2010 by Christine

During last week's show, we talked about McLaren's latest initiative to engage fans, by asking them to design the next McLaren hoody - one that would actually be sold in the McLaren eShop. Merchandise created by the fans for the fans. Excellent idea.

A his and hers video special

Virgin Racing provide a video or two to suit all tastes

08/02/2010 by Christine

It took Virgin a while to get information about their new car up and out on the internet, despite the fact they were hoping to do an online launch and include everybody all at once. There's no need to go over how very badly they failed at launching in style, I can highly recommend the latest Debrief show for such things. What I would like to do is highlight two videos released by the team that show the things they can do right.

Vote in the Red Bull Racing Fan Awards 2009

A variety of intriguing categories are up for grabs

13/11/2009 by Mr. C

Dank snuck a quick plug into the comments this evening relating to a new competition Red Bull Racing are running. It seems like a fun idea, there are prizes on offer, so we figured we'd give it a proper plug too.

Even better than the real thing

How to find out if F1 drivers really have joined Twitter or not

05/09/2009 by Christine

We've been keeping our eye on Twitter as more and more F1 drivers gradually make their appearance on there. It was Piquet who really seemed to open the floodgates for the social networking trend, and Rubens Barrichello soon followed.