Sidepodcast // All for F1 and F1 for all

Filed under Social F1

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Hamilton launches Hamoji

200+ stickers to brighten your conversation

Sidepodcast: Hamilton launches Hamoji

by Mr. C

Today marks the international celebration that is World Emoji Day. Fittingly, as a man with his finger on the pulse of the planet, Lewis Hamilton just launched his Hamoji sticker set. Designed to work with WhatsApp, iMessage, Snapchat and other popular social channels, this massive library of Hamilton expressions in sticker form are a must for any fan.

F1 teams on Pinterest

Sauber make it five to follow

Sidepodcast: F1 teams on Pinterest

by Mr. C

The Sauber F1 team set up their first Pinterest board this week taking the total number of official race teams pinning content to five. Although all teams can be found on networking sites such as Twitter and Facebook, Pinterest has largely been overlooked. Lotus had been making the most use of the service, providing extensive behind-the-scenes coverage of the 2013 campaign.

What a way to make a living

Working ten till seven, a glimpse into Bottas' busy schedule

Sidepodcast: What a way to make a living

by Christine

With another three week break in the racing schedule, Williams dispatched two of their driver lineup - Valtteri Bottas and Susie Wolff - to visit the team partners in Qatar. A whistle-stop tour of the technology park was completed, along with plenty of promotional duties. Bottas was particularly open about how much PR work they had to do, the Finn posted a picture of his day's schedule via his Twitter profile for everyone to see. I was intrigued by the schedule, partly out of surprise that this level of detail wasn't yanked off the social network instantly, and partly because the day is planned out to such fine deadlines.

Sauber give pit stops a Shake up

The Harlem Shake phenomenon reaches the Barcelona pit lane

Sidepodcast: Sauber give pit stops a Shake up

by Will Davies

Hot on the heels of last year’s big internet craze, Gangnam Style, has come a new video-meme worth parodying, all to the tune of Harlem Shake by Baauer (no idea either), hence the name. You have to hand it Sauber for becoming the first team to draw on their reserves of tongue-in-cheek-ness and pluck up the courage to produce a video of their own, reaffirming their position as the party-team on the grid!

How the F1 paddock uses Twitter

Almost all the current F1 drivers make use of the social tool

Sidepodcast: How the F1 paddock uses Twitter

by Carlos E. Del Valle

Now that both Ferrari drivers adopted Twitter, we have 21 out of 24 Formula One drivers present in the microblogging social network. Only three drivers have not started their profiles, but they are quite important names. All of them are world champions: Sebastian Vettel, Michael Schumacher and Kimi Räikkönen. I would say it’s quite unlikely that any one of them will ever become a tweeter.

F1 drivers on Facebook

The Formula One presence on the social network

Sidepodcast: F1 drivers on Facebook

by Mr. C

Back in March of this year we took a look at F1 team efforts to reach out to fans through Facebook. Ferrari and McLaren lead the way in terms of fan numbers, but with Rubens Barrichello recently flying past one million followers on Twitter, it might be time to see who's leading the driver race over on Facebook.

A his and hers video special

Virgin Racing provide a video or two to suit all tastes

Sidepodcast: A his and hers video special

by Christine

It took Virgin a while to get information about their new car up and out on the internet, despite the fact they were hoping to do an online launch and include everybody all at once. There's no need to go over how very badly they failed at launching in style, I can highly recommend the latest Debrief show for such things. What I would like to do is highlight two videos released by the team that show the things they can do right.