McLaren tick the launch box

A closer look at the innovative reveal from the Woking squad

05/02/2011 by Simon Crowley

For the last few years, F1 fans have been screaming at F1 to use the internet and other new technologies to involve the fans more in the sport, to give more information in more interesting ways and make the sport more accessible. I think McLaren achieved this beautifully on Friday morning, and I'm prepared to stick my neck on the line to suggest that this years’ McLaren launch is the best F1 car launch ever.