Sidepodcast // All for F1 and F1 for all

Written by John O'Sullivan

Page 1

Not all stickers are created equal

A mathematical look at the state of sponsorship in Formula One

Sidepodcast: Not all stickers are created equal

by John O'Sullivan

As the 2015 F1 cars are launched I notice a distinct lack of sponsorship on the cars. This seems to be a continuation of last year’s slim pickings. To quantify the problem I’ve tabulated the sponsorship coverage of all the teams using the three main areas of the car; Airbox, Sidepod, Rear Wing. I have categorised the stickers into 4 types, only one of which is the elusive “Sponsor”.