Not all stickers are created equal
A mathematical look at the state of sponsorship in Formula One
As the 2015 F1 cars are launched I notice a distinct lack of sponsorship on the cars. This seems to be a continuation of last year’s slim pickings. To quantify the problem I’ve tabulated the sponsorship coverage of all the teams using the three main areas of the car; Airbox, Sidepod, Rear Wing. I have categorised the stickers into 4 types, only one of which is the elusive “Sponsor”.
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