Catching 'em whilst they're young

Snaring the next generation of F1 fans, with marketing tricks and toys

27/09/2012 by Daniel Shires

I’ll freely admit that at times I can be a bit of a man-child. I’m 29, probably play more videogames than I should, my DVD collection includes Transformers, Ninja Turtles and Thundercats, plus I have a Mr T bobblehead sat next to my computer. Tame by some standards, but my girlfriend would probably disagree as she sighs when I get overly excited reading about a new comic book movie adaptation, whilst she watches a serious drama or documentary.

You'd think they don't like money

A rant about the lack of Formula One video available to fans

16/06/2011 by Daniel Shires

Did you enjoy the Senna movie? I bet you did, went down smooth didn't it? Not only was it emotional and touching, it showcased some of the most amazing footage from Formula 1's 'golden generation' in spectacular quality. It was so good it made me go home, slip into something more comfortable and reminisce with my old season reviews in stunning high definition.