Sidepodcast - All for F1 and F1 for all

Written by Daniel Shires

Page 1

Catching 'em whilst they're young

Snaring the next generation of F1 fans, with marketing tricks and toys

Sidepodcast: Catching 'em whilst they're young

by Daniel Shires

I’ll freely admit that at times I can be a bit of a man-child. I’m 29, probably play more videogames than I should, my DVD collection includes Transformers, Ninja Turtles and Thundercats, plus I have a Mr T bobblehead sat next to my computer. Tame by some standards, but my girlfriend would probably disagree as she sighs when I get overly excited reading about a new comic book movie adaptation, whilst she watches a serious drama or documentary.