Sidepodcast

This is How the Teams Do It (Part 2)

Once again, we're reviewing other people's websites, this time looking closely at the teams to see how they fare. The first five can be found here, in Part 1 of the series, and this is Part 2, looking at the final five. I'll be checking out how good they are from a fan's point of view, whilst the geeky one will lift the hood on the technical bits.

Toyota

There’s more detail here about the car than anywhere I’ve seen so far, Toyota don’t seem afraid to share things with the fans. There’s an incredibly deep interactive experience looking at the team’s setup for Grands Prix, the motorhome, etc. There doesn’t seem to be much in the way of connecting with their fans, but there are videos, images, wallpapers, and a nice set of features that will keep you reading for a short while.

Toyota's site is stuffed to the rafters with content. With technical details, images, videos and an immersive factory tour, you'll want make sure you have some free time before visiting this place.

Considering the breadth of information available, the navigation is okay. The virtual tour opens in separate window making it feel like a bit of an afterthought, and there seems to be a couple of different routes to the same content, leaving me confused as to what I'd seen and where I'd been.

Generally though, this is a nice site and you can't argue with a team that merrily answers the frequently asked question - "Please let me drive for the team - I am loads better than the current drivers!". No doubt a hangover from the 2007 season, that one.

Site: http://www.toyota-f1.com/
Fan Rating: 5/10
Geek Rating: 6/10

Toro Rosso

As you would expect, Toro Rosso is very similar to the Red Bull site, including the flashing timings that don’t actually do anything. I can’t find anything that makes it stand out, in fact, except a newsletter sign up. Does anyone still do that?

Hmm, this is a typical example of corporate branding gone wrong. Apparently STR aren't even allowed to stand on their own two feet online. But while the homepage may look like a second-rate version of the Red Bull site, there's a couple good things hidden under the covers.

I especially love the interactive car on the Flash version of the site. It displays specific details about the inner workings of their F1 challenger, yet when you rollover the tyre information hotspot, it simply says "Wheels". That's my kind of education. Additionally much kudos should be given for text displayed as the image gallery starts up. The message reads "Loading page XML". Even for me, that's one step too geeky.

Points must be deducted for the annoying engine noises that endlessly loop, never wanting to go away.

Site: http://www.tororosso.com/
Fan Rating: 5/10
Geek Rating: 4/10

Honda

The Honda site opens up a new window that takes over the screen, and it moves around a lot before settling into a homepage. I feel like either I’m being a bit backwards, or the site isn’t quite right, because I clicked on the GP link expecting results or news from Canada, and it took me to images. Still, if you can work out the navigation, and put up with the switch between screens, there’s the excellent Honda Racing TV to watch, and a fans area to upload your photos and videos.

Considering how uneasy on the eye Honda's current Formula 1 campaign is (think dumbo wings, earth livery and green pants), I had low expectations of their home on the web. Those fears are unwarranted though as this is a surprisingly nice looking site. I personally prefer the HTML version (although I'm denied access to the videos from there), because the pages are clean, simple to navigate and they get the information across with little fuss.

A brief excursion into the hi-band, flashy pages sends my processor and accompanying fan into overdrive. I get the impression whoever designed the interface had plenty of fun doing so, but the constant flipping around gets tiresome quickly. The TV section of the site works well though, and Honda are the class of the field when it comes to online video production, although the embedded player is unfathomable in its refusal to rewind or forward anything, ever.

Site: http://www.hondaracingf1.com/
Fan Rating: 4/10
Geek Rating: 8/10

Force India

The Force India site seems a bit rough and ready about the edges, things open in new windows and some of the links are confusing, but they really embrace the online culture. There are widgets for you to download, so you can have a Force India count down to the next race, and there are embed codes for badges to support the team. As I look at it today, there’s even a poll about budget capping. I like its homely feel, like it’s been cobbled together by a fan.

I'm a fan of this site. Everything in moderation seems to be the motto, it's not extravagant, but neither is it understated. The homepage provides a quick-fix of the latest information and the rest of the pages contain the in-depth detail. Talking of which, some of the those could do with more content or layout revisions, the contact page for example looks positively lost in a sea of grey.

Club Force, the social network for all FIF1 fans is a worthy addition to the site and the team have really got this right. From personal experience I know some of the interfaces in the section look half finished and 50% of the time videos we upload simply never appear. But while I think it needs more work, I appear to be in the minority given there are 15,855 registered users and counting (currently twice that of Renault), so they can't be doing much wrong.

Site: http://www.forceindiaf1.com/
Fan Rating: 8/10
Geek Rating: 8/10

McLaren

The McLaren site could be considered the exact opposite of the FIF1 pages, and represents the team perfectly. Looks pretty good, does what it does well, but is more interested in being corporate than being friendly. The only thing that even vaguely caught my attention was the link to the official Facebook page, and the information on Racing Line – the members only McLaren magazine. They also have a Fantasy F1 league, which is quite cool, but we all know how good I am at those, so I skipped past that.

Did this site get a lick of paint recently? I remember it being more imposing in the past, but I like the new airy feel. Navigation is consistent across every browser I could throw at it, but I dislike the links that appear to the right-hand side of some pages. I feel I have to tilt my head 90 degrees just figure them out.

The use of light-box popup windows when viewing pictures and videos is a nice touch, but good lord the videos are awful. Check out the "French Grand Prix Track Guide" from Heikki to see what I mean. I can only assume a team member's youngest child offered to do them for free, blindfolded, because they're not up to the McLaren standard at all.

Video complaints aside though, I did enjoy browsing around. I would probably suggest a wider window for displaying content as reading tended to involve a lot of scrolling, because panel width had been constrained, but that's about all.

One final thing to mention, and this isn't strictly related to McLaren's site, but we know how much people enjoy F1 games. Santander have created their own version of a pit-stop game at santander-racing.com and it is worth 5mins of anyone's time.

Site: http://www.mclaren.com
Fan Rating: 7/10
Geek Rating: 7/10

That's it for our team website reviews. As ever, we'd love to hear what you think about them below - and watch out for our circuit website reviews coming up shortly.

This is How the Teams Do It (Part 1)

A week or so ago, we looked at how the driver's websites stacked up against each other, in four very separate posts. Now we're turning our attention on the teams, but the criteria is still the same. I'll be looking at it from a fan's point of view, assessing the content and general usability. The geeky one takes a more, well, geeky look at the sites, and then we rate them. Here goes.

Ferrari

I tried to link to the actual Ferrari Racing bit of the site, but it’s so flash-based, there’s no unique ID for that page. You have to pick your language, navigate whether you want the site or the store, then click on racing. Too much effort! Once you get that far, there’s not that much information on there anyway, but I do like the timeline through the years. A unique way of doing a biography, that includes a fascinating look at the way the cars have changed. The one problem I found is, even though I picked English, there still seems to be the odd Italian word thrown in here and there, making navigation harder, but not impossible.

I do like a website that resizes and repositions my web browser, no really, nothing makes me happier. I mean why stop there, why not rearrange my desktop while you're at it? I'm only the visitor, that's all.

Regardless of the heavy handed welcome, you would have thought that F1 was important enough to Ferrari to warrant its own site, wouldn't you? Instead you'll find your racing information buried under a sea of tiny little text links, oh and good luck finding your way around, even the English language version with its 6pt sized links contained Italian phrasing I could only guess the meaning of.

Incidentally, Ferrari have some great video interviews on YouTube, and I rather expected to find something similar here (albeit better quality), but alas if they're around anywhere I couldn't find them.

Site: http://www.ferrariworld.com
Fan Rating: 6/10
Geek Rating: 4/10

BMW

Firstly, it was impossibly slow to load. There was a competition for a trip to Malaysia, but I couldn’t wait for the site to load, so I’ll never be able to participate, let alone win. There is information about the Pit Lane Park, which is useful, and some team news, but nothing out of the ordinary to make it stand out.

Okay, I'm going to come right out and say it, in contrast to Christine, I think this is the best website I've visited in a very long time. Yes, I know it's built in Flash and I know there's no HTML version, but when a team of people put in this much effort and attention to detail, I can only sit back in awe. Seriously a thing of beauty.

To best illustrate why I like this place so much, allow me to guide you through but one section of many. Selecting 'Season 2008' from the top menu, followed by 'GP Canada' will introduce a short video clip. Watch closely as for a few brief seconds a BMW screams past not only the Casino de Montréal but also The Olympic Stadium. Clearly an F1 challenger was never in the vicinity of those two landmarks, which means somebody had to put it there by hand. I can't even speculate the amount of effort that went into creating those 3 seconds of film. Literally the car could've been anywhere on any track in the world and who would've noticed? That's my kind of attention to detail.

I will concede that all is not perfect though, and the sudden bursts of noise did ruin a particular track I was listening to at the time, and yep the site's slow, and sure the shop's a touch weird, but I forgive all sins because BMW's abode simply oozes character.

Site: http://www.bmw-sauber-f1.com/
Fan Rating: 4/10
Geek Rating: 9/10

Renault

We’ve covered the Renault site in great detail previously, how it went completely wrong once a certain someone left. However, I’ll look at it with fresh eyes. It’s split into two – fan and team, which already makes me feel alienated. The team site is your standard news, statistics and history. The fan site is slightly more interesting, with the blog and the member additions. They were almost up to 7,000 members when I looked, so they must be doing something right.

As Christine points out this is a site of two halves, but I'm going to ignore the "Fan" section due to the fact it didn't load. In truth it very rarely does, the words "scalable" and "architecture" spring to mind here.

Five seconds... count 'em. That's the entire length of time I spend on the Renault site and that was enough to tell me nothing had changed. The offensive music startled me once again, while a huge window opened and automatically commandeered my screen - I think they call that the element of surprise. No doubt it looks great on a 40" projector beamed on the wall of the teams HQ, however it simply mocks my inferior equipment.

Site: http://www.ing-renaultf1.com/en/
Fan Rating: 5/10
Geek Rating: 4/10

Williams

I really dislike the bubble thing, when I went to click on one of them, it disappeared. That’s not a great start in terms of usability. If you discount that, though, the navigation is easy with the menu along the top, and leads to some good stuff. There’s some really nice track guides, packed with information, and a fantastic animation of the 2006 car, where you can break it down to its very basic components. With detailed biographies on the key team members, including drivers, and a really good interactive tour of the factory, I could visit the Williams site over and over again. I just wish they’d get rid of the bubbles.

If Williams were as fast on track as they are on the web, we'd be crowning this year's constructors champions already. It's nice to wander around the site, the layout is uncluttered, the colour scheme is friendly and I felt drawn into digging deeper. So much information and I just wanted to read more.

No mention of the Williams site would be complete without a hat tip to the multimedia section. They're one of, if not the best in this area. Although, I could've sworn the Earth was more spherical the last time I checked. Maybe Sir Frank knows something we don't?

Site: http://www.williamsf1.com/
Fan Rating: 9/10
Geek Rating: 7/10

Red Bull

I don’t understand why, when I hover a link, the timer things go crazy. It doesn’t add anything or tell my anything, and simply makes me dizzy. There aren’t too many extras on the site, just the usual driver info, car statistics, and press releases. Red Bull have a style about them, though, that makes every piece of writing worth reading, in case it holds a hidden gem. They’re not afraid to poke fun at themselves, and everyone else, which keeps me on the site. I dislike having to click “Read More” on a news article, though, when there’s plenty of room on the page to fit it in.

At last a HTML site to rival the Flash incumbents. I actually prefer the basic version, best described as "how the web should be" given that it reinforces the team's brand whilst remaining both useful and user friendly. The over the top alternate version sadly offers little or nothing extra, except I quite liked the motion-blur-rollover-effect. Flawed though it is, given that your attention automatically moves to the thing that's supposed to be blending into the background. I saw some text to read but was far to busy fading the images in and out to pay any it attention.

One quick mention for the paddock fly-by at redbullf1.com, just because someone put a lot of work into it. It doesn't add anything to Red Bull's main site but kudos for the hours of work that went into an entirely pointless but frankly gorgeous animation. I stand up and applaud such a pretentious waste of bandwidth.

Site: http://www.redbullracing.com/
Fan Rating: 7/10
Geek Rating: 6/10

That's all for Part 1 of our team website summaries, don't forget to visit Part 2 where we look at the final five.