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McLaren unveil their 2013 challenger // The new MP4-28 is set to be launched from the McLaren Technology Centre

Published by Christine Blachford

Pérez and Button pull the covers off the MP4-28
Credit: VMM

The second launch of 2013 is upon us already, with McLaren ready to take the covers off the MP4-28 in a live event and broadcast from the Technology Centre in Woking. Brand new driver Sergio Pérez will be present alongside Jenson Button, the teammates continuing to get to know each other ahead of the first race.

The Lotus launch earlier this week has pointed to a trend that is likely to continue - teams not using the modesty panel that the FIA had hoped would cover those unsightly stepped noses. However, whilst the launch is a good glimpse at what's to come this year, there are still plenty of changes that can occur between now and Australia.

Follow the Factbyte Factbox for updates as we see the MP4-28 for the first time.

As it happened: McLaren 2013 launch

  • 09:55

    Hello there, welcome along, it's time for another launch! Today is all about McLaren, as the MP4-28 is uncovered for the first time.

  • 09:57

    TweetThere's intrigue in the F1 media, from @NobleF1: "We've been told to prepare for something a 'bit special' at the McLaren launch today...... On my way there right now!"

  • 10:01

    All the information about when and where for the launch is here: http://www.mclaren.com/formula1/page/MP4-28-car-reveal-live

  • 10:01

    There's also an odd "sneek peek" video that actually shows more of the cars in McLaren's recent history than it does of anything 2013 style.

  • 10:10

    Front row seats at the MTC for Ron Dennis, Martin Whitmarsh and Jenson Button. Via @TheFifthDriver.

  • 10:25

    Sky get another presenter in on the pre-season action, as Natalie Pinkham is set to compère the launch.

  • 10:29

    Sergio Pérez has shared an image of the covered car. I may be hoping too much but it looks like a flat nose to me.

  • 10:32

    The pre-launch build-up is go!

  • 10:32

    Two chaps in suits are introducing us to the fun that is ahead.

  • 10:33

    They've promoted the hashtag as follows #mclarenmp428 - reads as four hundred and twenty eight to me!

  • 10:34

    Lots of stats flying, it's like an Apple presentation. Number of components in the car, freight being shipped.

  • 10:35

    Next up, the already released video of Sergio Pérez on his first day at McLaren, driving that super duper orange car.

  • 10:36

    There's an F1 Big Picture from that day - Freshly pressed.

  • 10:37

    The chaps are back, talking about Pérez's attitude ahead of the launch - "very relaxed, but up for the challenge."

  • 10:38

    Now they're playing the silly teaser video that is not at all "of what's to come" but very much "what has already been."

  • 10:40

    Along with the launch of the car, McLaren are also launching what sounds like year-long celebrations of the 50th anniversary of the racing team.

  • 10:42

    TweetTweet from @TheFifthDriver: Join in using #McLarenMP428 we’ll be reading out the best Tweets live on air

  • 10:42

    Another short video, mostly showing nature around the McLaren Technology Centre. There's a swan!

  • 10:43

    And a heron!

  • 10:45

    TweetTweet from @F1Kate: McLaren are handing out earplugs at the launch...

  • 10:47

    They've descended into discussing their favourite cars. Oddly, none of them are saying the 2006 Renault.

  • 10:48

    The Director of Brand something something, says the plans for this launch started way back in Australia 2012. "We've got a fantastic team here of 60 people working tirelessly since then." 60 people for twelve months! Yikes!

  • 10:52

    A video of Jonathan Neale discussing the importance of last year, and the arrival of Sergio Pérez. I wonder if anyone will mention Lewis today.

  • 10:53

    TweetTweet from @F1Kate: No sign of a certain P Lowe. We've been joking that his gardening leave is taking place outside the window, where grass is being mowed...

  • 10:54

    "Incredible to hear from Jonathan Neale, he always has such a good insight into what is going on." He's Managing Director, I hope he has a clue!

  • 10:55

    Now they are having a stat-off. That is probably going to be as painful as it sounds. In better news, five minutes till the launch.

  • 10:57

    Thoughts from Sam Michael, again on Sergio having to get to know the team in a short amount of time. Also, that the pit crew turned things around during the second half of 2012.

  • 10:58

    TweetTweet from @byronf1: #McLarenCarReveal happening in corridor of MTC. Rain beating on giant walls of glass behind has subsided. Sun trying to break through #F1

  • 10:59

    Oddly, they are playing the same "teaser" video again as a link between the chaps and Natalie Pinkham.

  • 11:00

    There's some Alonso in that 2013 preview video. Weird.

  • 11:01

    Green flagNatalie Pinkham stands in purple at the podium, reading her introduction to rows and rows of suited and booted team people and media representatives.

  • 11:02

    A new video begins: "Let's start at the beginning..." We could be here a long time, people.

  • 11:03

    QuoteComment from F: "Tune in expecting to see a car. Instead I'm getting a history lesson."

  • 11:04

    Natalie Pinkham, a few moments ago, sparkling in purple.

  • 11:04

    Potentially, this is the most depressing video there has ever been. Odd choice for pre-launch anticipation.

  • 11:05

    The film comes to an end, and an old orange Can-Am car is rolling across the lake.

  • 11:06

    The McLaren M23 is next. Big ol' wheels on the back of that thing.

  • 11:07

    Senna and Prost's car, the MP4-4.

  • 11:08

    The McLaren F1 GTR. All these cars appear to be driven by the Stig.

  • 11:09

    MP4-13 from 1998.

  • 11:10

    2008's MP4-23, and a Hamilton mention to boot.

  • 11:11

    It wasn't the Stig after all, it was Gary Paffett, Oliver Turvey and friends.

  • 11:12

    Sergio Pérez and Jenson Button arrive in McLaren sports cars. One is orange, one looks like it is zebra print.

  • 11:13

    The drivers emerge from their cars and join Natalie in front of the car.

  • 11:13

    Jenson Button speaks: "As always, a Formula One driver wants to get back in the car and feel the speed again. It's been an exciting few weeks seeing the car come together... finally seeing it as one late last night."

  • 11:14

    And Pérez: "It's been a very busy couple of months since my last race. It's hard to believe I'm part of this great family, great history. Very motivated and looking forward to meet the targets we have this year."

  • 11:15

    JB has a word.

  • 11:15

    Finally, the covers are coming off!!

  • 11:16

    It doesn't have a stepped nose!

  • 11:16

    It looks just like the last one, really.

  • 11:17

    Button tries to convince us otherwise: "I tell you, this is completely different to last year. Under the skin, it's so different, I think that's why this is such an exciting season."

  • 11:19

    Button: "We all know the regulations haven't changed much since 2012, but they've changed enough to make a difference. Obviously, the future is very different in terms of 2014, but you go into this season aiming to win the world championship.

    "A lot of hard work from the guys over the winter, and me of course but in different ways. Tuesday is a big day for us when we first get to drive the car, run through the reliability checks. Whether it tells you if the car is fast enough to fight for wins or not, we'll have to see, but I'm looking forward to it."

  • 11:19

    I missed some of what Pérez said there, but he and Button already seem to be getting on quite well.

  • 11:20

    Chequered flagThe launch is over, and it's back to the chaps.

  • 11:20

    We'll wrap up the launch coverage now, but there will be pictures along later, I'm sure of it!

  • 11:26

    TweetTweet from @glenn_autosport: Not much to get excited about at first glance with the McLaren, but at least they've avoided the stepped nose for another year

  • 11:39

    TweetTweet from @f1elvis: So the biggest points from today's MP4-28 launch were pull rod front suspension, like last years' Ferrari, & no Paddy Lowe!

  • 13:24
  • 13:36

    Martin Whitmarsh's launch thoughts: "For 2013, of course, we go racing to win. With Jenson and Checo, and this fantastic-looking new car, I believe we’re extremely well prepared for another competitive season. Jenson is driving better than ever – he’s the most experienced driver in Formula 1, but he makes every ounce of that experience count... Checo joins us after a sensational 2012 season and he’s immediately proved that he’s intelligent, modest, hard-working and, make no mistake; very, very quick."

  • 13:58
  • 13:58

    Pérez's take: "But it’s definitely going to be an exciting few weeks: although I’ve been racing in Formula 1 for the past two seasons, every racing car is different and it always takes a little time to adjust. Firstly, I’ll need to understand the different characteristics of the car; secondly, I’ll learn how to best work with my engineers to make the car suit my personal driving style. It’s going to be an interesting and exciting journey."

  • 21:31

    The launch wrapped up in 60 seconds: http://www.f1minute.com/news/mclaren-launch-mp4-28-amid-50th-anniversary-celebrations

All content in the series 2013 F1 launches




  • Gonna keep a sneaky eye on this! Wonder what the bit special thing is? We should have a guessing game

    * Spice Girl tribute band in tribute to their 1997 launch

    * Ron and Martin come on stage introducing their car through the form of rap

    * Lewis Hamilton turns up at the wrong launch

    * They reveal the car is actually red and sponsored by a new company called Snarlboro.

  • * Lewis Hamilton turns up at the wrong launch

    heeh!

  • Only 720p on youtube? :(

  • Only 720p on youtube? :(

    what was the lotus launch streamed in?

  • what was the lotus launch streamed in?

    1080p iirc

  • I'm not gonna be able to follow the build up I dont so fbfb as usual, I love you! :)

  • McLaren have decided to copy their rivals to win this year.

    The car is now blue with a black prancing horse poking into a yellow circle on the engine air intake.

    Whitmarsh out of habit invites Lewis and Jenson to unveil the car.

    We aim to only throw away one victory this year.

  • It's weird watching presenters that are obviously biased.

  • also, hello

  • It's weird watching presenters that are obviously biased.

    reminds me of when steve rider covered f1 on itv :)

  • Can you imagine if Sky's build up was like this for 90 minutes?

  • Can you imagine if Sky's build up was like this for 90 minutes?

    i still wouldn't pay for it.

  • i still wouldn't pay for it.

    haha I meant we all would have died of boredom. Montages of buildings? ARGH

  • yikes, this dull. car geeks talk about cars.

    *dies of boredom*

  • I preferred the Lotus one:

    1) "Hello"

    2) Whip blanket off car

    3) Blagger off down the pub

  • where's kimi??

  • I preferred the Lotus one:

    hardly matt leblanc is it?

    who did such a remarkable boring team create something as genius as Tooned?

  • they *could* have been spending this time showing iconic footage of 50 years of McLaren which would have been much more fun.

  • I preferred the Lotus one:

    So we need the wind to blow McLaren's marquee away too?

  • Lotus don't win at everything though. https://twitter.c…96931658215604225

  • I wish we could do that thing they have on Google Hangouts and stick moustaches and stuff on these people over live video

  • Tweet from @F1Kate: McLaren are handing out earplugs at the launch...

    Yep. spice Girls tribute band.

  • Gonna keep a sneaky eye on this! Wonder what the bit special thing is? We should have a guessing game

    Michael Schumacher will be presented as the team consultant.

    HAHAHAHAHA!

    Gawd, this is a bore.

  • Lotus don't win at everything though. https://twitter.c…96931658215604225

    touché

  • Ah just show the car already!

  • Ah just show the car already!

    8 minutes to go yet.

  • @F1Kate: No sign of a certain P Lowe. We've been joking that his gardening leave is taking place outside the window, where grass is being mowed...

    En route to Mercedes, then?

  • Wait, isn't the Lotus livery just a McLaren one, only with a darker base. An evil twin, if you will

  • this is a terrible, terrible idea mclaren.

    #wakemeupwhenthisstreamends

  • .. bored... ZzzzZZzz...

  • Having it being presented *through* Tooned would have been amazing. Why aren't I in charge of this

  • Wait, isn't the Lotus livery just a McLaren one, only with a darker base. An evil twin, if you will

    No, the Lotus is an evil HRT.

    www.ausmotive.com…1/HRT-F111-03.jpg

  • a stat-off?

    it gets better.

  • they're having a "stat-off" ... :-/

  • Haha this is like a company annual presentation. "Now let's look at our EBITDA" *turns on powerpoint*

  • Oh my, trophy montage?

  • I wonder if anyone will mention Lewis today.

    My thoughts exactly. Maybe during the Q&A.

  • ... are Jenson and Sergio going to appear in a min. as a Mexican dancing band ??

  • Why is Sam Michael lit by candlelight?

  • You know, for being such a "polished" team and company, with incredible attention to detail, the presentation of this feels so amateur!

  • Has anyone seen American Psycho? #SamMichael

  • Why is Sam Michael lit by candlelight?

    they are missing Lewis' light .. (coming form his backside)

  • You know, for being such a "polished" team and company, with incredible attention to detail, the presentation of this feels so amateur!

    highlights how far removed teams are from knowing what fans are interested in.

    this is exactly why bernie own these people.

  • brilliant, deja-vu

  • OK, next launch is a drinking game. We're not gonna make it to Australia if they're all like this

  • I made it just in time!!

  • never been so happy to see natalie.

  • I made it just in time!!

    run away, save yourself!

  • Immediate Sky plug. Those canny guys

  • wow, it feels like a funeral

  • lucky competition winners... grr damn mclaren.

  • what a dull crowd...

  • run away, save yourself!

    but... jenson!!

  • these guys do realise we just wanna see the car and the drivers, right?

  • kill me.

  • Sept 2nd is my 30th birthday. Where's my Nathalie Pinkham?

  • kill me.

    at least it's against a pretty backdrop... :) and Nat's dress is pretty too

  • Tune in expecting to see a car.

    Instead I'm getting a history lesson.

  • Interesting... Hinting at a McLaren @ 50 connection to the car? Let's hope there's more to it.

  • OMG they've brought Bruce back from the dead

  • Orange car pleeeasssseee!!!

  • wait wait... rush??

  • i'm expecting fireworks... if there are no fireworks i'll be very unhappy.

  • A story within a story. Oh dear. It's going all Lincoln on us.

  • OMG they've brought Bruce back from the dead

    i've swapped with him.

  • "I was angry the door hadn't been shut properly"

    #Thriller

  • i've swapped with him.

    :) :)

  • i've swapped with him.

    :D

  • Slightly distasteful, this.

  • I think I just sicked a little...

  • just awful.

  • oooh a car! a car, at last! an old car, but still

  • Oh dear. Bringing out the murder-mobile

  • oh it's the death car

  • Oh dear. Bringing out the murder-mobile

    oh christ.

    who scripted this?

  • are these all going to be death cars?

  • are these all going to be death cars?

    I wouldn't bet against it

  • *please fall into the river*

  • are these all going to be death cars?

    To be fair, this one isn't.

  • kinda cool though, if we hadn't been preluded by zombie Bruce

  • Awkward moment they wheel out the 2008 car and have to mention Hamilton

  • the question is how many Stigs have they cloned ?

  • this bit could go on a while too.

  • ohh that was predictable.

  • this bit could go on a while too.

    pretty awesome if you're there though

  • pretty awesome if you're there though

    depends. i don't really care about this stuff. i like new cars. y'know, like the 2013 mclaren.

  • I find it weird when presenters say "our" when they don't belong to the company. Pinkham here, but also celebs on adverts

  • So JB and Sergio will drive the last two in then...

  • 1995... modern era I think we've moved on a touch since then

  • hey a car i recognise. DC smashed that to pieces in spa.

  • hey a car i recognise. DC smashed that to pieces in spa.

    The near death car

  • The near death car

    :) :)

  • hey a car i recognise. DC smashed that to pieces in spa.

    This is STILL the last car they won a constructors title with. #15YearsAgo

  • weird how simple is looks, the 98

  • 39 minutes! First mention of Lewis.

  • Lewis mentioned before Jenson or Sergio.

    #not impressed

  • Mr C, I can't remember, do you prefer the 2008 style crazy surface cars or the 2009+ simpler ones?

  • Mr C, I can't remember, do you prefer the 2008 style crazy surface cars or the 2009+ simpler ones?

    2005-2008.

  • what's the bets on the 2013 McLaren finally conceding to a stepnose?

  • Finally!

  • WHAT?

  • Jenson is finally injecting some fun into this. He's so good at this

  • Is this an unveiling or a 'carry on racing'?

  • lol... reverse motor..

  • the audience do look like they got lost on the way to a funeral

  • Jenson is finally injecting some fun into this. He's so good at this

    <3

  • is this the Jenson Pinkham "flirt" section.. ?

  • Anyone else thinking of the fish in Monthy Python's meaning of life?

    "Get on with it"

  • I can't *not* see a chopped red cabbage when I look at Pinkham's dress

  • i missed the JB being funny bit cause a friend was talking to me and i'm in the library. damn you friend! lol

  • no step!

  • and it's last years car!

  • oh look... it's the same colour.

  • I am so SURPRISED. They were so right

  • and it's last years car!

    Hahaha! Looks like the historic cars were the surprise, then.

  • well at least they've FINALLY used the nice lake as a backdrop :)

  • well, that wasn't worth waiting through all the build up

  • Such a hard sell, Jenson. Such a hard sell.

  • Can we look at the P1 again?

  • One thing to note: They unveiled it at EXACTLY 11:15 AM GMT. Talk about on the dot.

  • can someone teach Mclren that creating a big build up means you should really deliver something worthy of the build up..

  • So, flipped up sidepods at the edge. but not as exciting as 2011's car

    Ditched their own exhaust solution

  • "Our surprise is our Mercedes engine deal ending as of immediate notice; this year's McLaren will instead be powered by feet as inspired by one of our partners from bedrock."

  • The new caps are nice

  • Well, back to work!

  • from this angle, the verticle flap things at the front of the sidepod look slanty?

  • Anyone else miss Ron?

  • well this was fun.

  • Anyone else miss Ron?

    Not really. This launch has his fingerprints all over it.

  • well this was fun.

    thanks for joining us y'all. feel terrible that christine took the day off for that.

  • thanks for joining us y'all. feel terrible that christine took the day off for that.

    I think you were better off saving it for the Mercedes launch...

  • thanks for joining us y'all. feel terrible that christine took the day off for that.

    next year should be fun, with new regs.

  • Not really. This launch has his fingerprints all over it.

    Yea, but he's gone from obvious villainy to behind the scenes light villainy.

  • thanks for joining us y'all. feel terrible that christine took the day off for that.

    I'm just glad there was another one earlier this week. If this had been the first launch of the year... well...

  • well... i'm back off to do dissertation work.. goodie.

  • I'm just glad there was another one earlier this week. If this had been the first launch of the year... well...

    Q&A isn't live? Shame - would've wanted to hear their answer to "Where is Paddy Lowe?"

  • Back to work for me. Not seen any photos but my good investigation skills and McLaren's launch form over the years tell me the car is purple and white.

    See you all soon.

  • we started sidepodcast six years ago because formula 1 was boring. presentations were dull, teams were soulless and no-one was presenting the sport the way we wanted to watch it.

    six years and one month on, nothing has changed.

    time for more podcasts!

  • six years and one month on, nothing has changed.

    To be fair, they have it on YouTube now... :D Just so we have a chance to see the same boring launch LIVE!

  • I think you were better off saving it for the Mercedes launch...

    ahhh, you're forgetting that this was the first f1 launch of the season, until a week ago when lotus gazumped mclaren.

  • ahhh, you're forgetting that this was the first f1 launch of the season, until a week ago when lotus gazumped mclaren.

    Oh yeah! Forgot about that.

  • I remember a few years back, before live streaming, Red Bull did a circus style launch with Red Bulls and Toro Rossos flying through the air

  • hi

    enjoyed seeing the old cars being brought around but though the rest was a touch underwhelming, oh well still looking forward for when testing starts next week.

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