We Only Get Judged by What We Do

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By Mr. C.

Sometimes I feel sorry for the Bridgestone Corporation. Ever since the FIA opened the tender process to be Formula 1's single tyre supplier, their marketing department have been struggling to keep the black and round things at the forefront of our minds, and in most cases they've failed.

The manufacturer did manage to convince the powers that be to mandate two types of rubber be used per race. However that's served only to confuse race fans and quash any action during the final third of a GP. They only get press coverage when something goes wrong and teams are constantly referring to one their products as the "less favourable" or "inferior" compound.

Keeping all this in mind, my charitable side could almost forgive them for coming up with this loony marketing pitch:

Fugly Green Bridgestone's

Bridgestone may have created the ugliest Formula 1 tyre of all time.

Supposedly these things have been cooked up to promote the idea of reducing the impact of motoring on the environment, but let's not indulge anyone in such altruistic fantasies for one second. It's Bridgestone's home race and they are desperate to do anything that'll generate them a headline or two.

The tyres pictured above are to be used by F1 teams during this coming weekend. I've no idea how anyone is going to tell the one with the white and green stripes from the other one with just the green stripes, but I am now resolutely hoping for a very wet weekend - lest we have to set eyes on the damn things again.

Of course if you genuinely want green rubber, stuff that actually makes a difference and looks after the environment, you'll be wanting a some Michelin Energy Saver tyres. Those things have been proven to last longer and offer better fuel economy to the likes of you and I. Now that is something worth shouting about.

Am I being harsh or missing the point, is this a good initiative for the sport to be involved with? And has there ever been an uglier tyre in F1?




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52 Responses

  • 08/10/2008 at 19:25:42#1 - Christine said:

    It's a fine initiative, but does it have to be so ugly? Same as Honda. Why does being environmentally friendly mean you also can't be pretty? Or just sensible, come to think of it.

  • 08/10/2008 at 19:30:33#2 - me said:

    It’s a fine initiative, but does it have to be so ugly? Same as Honda. Why does being environmentally friendly mean you also can’t be pretty? Or just sensible, come to think of it.

    a good question. i feel especially sorry for williams, they have the best looking car on the grid and now they have to run with these things.

    ferrari's livery will probably look coordinated, by renault's is not gonna be pretty.

  • 08/10/2008 at 19:31:48#3 - Christine said:

    ferrari’s livery will probably look coordinated, by renault’s is not gonna be pretty.

    Wrong about Ferrari:

    http://news.bb...rmula_one/7659017.stm

  • 08/10/2008 at 19:35:20#4 - me said:

    Wrong about Ferrari:

    oh good lord... it's luminous green??

    i see what they're doing here. lowering our expectations so that next years ugly aero parts won't seem half as bad when coupled with slicks.

    we'll be grateful and say "those rear wings make the cars look childish, but hey, not a green stripe in sight".

  • 08/10/2008 at 19:51:26#5 - Flibster said:

    Still hedious!

  • 08/10/2008 at 20:27:51#6 - Jordan Allen said:

    Christine said:

    ferrari’s livery will probably look coordinated, by renault’s is not gonna be pretty.

    Wrong about Ferrari:

    I have it all figured out. I do not know whether this would classify as a retro-look (for the tyre) or a fresh-chic look for F1 but why not use whitewalls on the tyres?

    We can have black tyres for a compound, black tyres and whitewalls for a another compound...

    Then you can throw in the white stripes for additional compounds for the wet weather tyres.

    Finally since Bridgstone has figured out how to paint the tyres with green stripes, why not have the Ferrari run on the last race of the season with tyres that are completly coloured that shae of green with whitewalls and throw in some green on white stripes so that ferrari can wish us all a Happy Christmasth their "Candy Cane Car?"

    Really, Why should Bernie and Max have all the fun with Crazy Decisions?

    :D

  • 08/10/2008 at 20:30:59#7 - me said:

    Finally since Bridgstone has figured out how to paint the tyres with green stripes, why not have the Ferrari run on the last race of the season with tyres that are completly coloured that shae of green with whitewalls and throw in some green on white stripes so that ferrari can wish us all a Happy Christmasth their “Candy Cane Car?”

    am thinking, brazilian flag colours for felipe.

  • 08/10/2008 at 21:15:41#8 - lou said:

    It’s a fine initiative, but does it have to be so ugly? Same as Honda. Why does being environmentally friendly mean you also can’t be pretty? Or just sensible, come to think of it.

    Honda's livery this year isn't ugly, last year's was though.

    If I'm honest I don't see the major problem with having the green stripes on the tyres for the following reasons.
    1. They are only using them for one race so after this weekend we will never have to see them again. :)
    2. The track is at the bottom of a mountain which is notorious for rain, so the chances are they won't be used for much of the weekend anyway ;)
    3. They shouldn't look that bad on the Honda :)which is good cause the ra108 is ugly enough with those dumbo flugel.

    but i can see it isn't going to look pretty at all, but as i said, it's not a permanent thing.

  • 08/10/2008 at 21:17:02#9 - lou said:

    Wrong about Ferrari:

    yikes that looks...awful!

  • 08/10/2008 at 21:55:52#10 - Dom said:

    Excuse me while I laugh..

    Okay, all done.

    I guess it might give us a vague idea how other coloured tyre markings look against the white ones for next year...

  • 08/10/2008 at 21:59:39#11 - me said:

    I guess it might give us a vague idea how other coloured tyre markings look against the white ones for next year…

    anyone else thinking:

    http://www.swe...odimages/sofmin_l.jpg

  • 08/10/2008 at 22:00:33#12 - r.g (my fuji, if this... said:

    Sorry. Mwah ah ha ha ha. Ha ha ha ha ha, ha ha ha, ha ha ha. Ha.

    I think this proves, white are just fine. Jusst fine.

    As for the Honda livery, I prefered last years with this one, I could see my house last year anyways :D

  • 08/10/2008 at 22:02:53#13 - r.g (my fuji, if this... said:

    anyone else thinking:

    http://www.swe...odimages/sofmin_l.jpg

    Thank god I wasn't the only one.

    Erm, do I win the longest name competition.

  • 08/10/2008 at 22:05:03#14 - me said:

    Erm, do I win the longest name competition.

    my fuji, no chance. you broke the layout of the site :(

  • 08/10/2008 at 22:05:16#15 - Steven Roy said:

    Let me get this straight. Bridgestone is going to run uglier tyres than it should be humanly possible to produce. And thid is to promote environmentally friendliness. The company thst makes F1 tyres in Japan and then flies them to England from where they are shipped all round Europe and beyond want to tell us about enirometally friendliness.

    I think I am missing something here.

  • 08/10/2008 at 22:07:53#16 - r.g (my fuji, i manage... said:

    is that better me?

  • 08/10/2008 at 22:08:56#17 - me said:

    I think I am missing something here.

    what's mental is the two top teams think this is a good idea and are happy to encourage it. so...

    a) why didn't honda get asked?
    b) how jealous of honda are the top teams right now?
    c) is everyone in f1 blind as well as dumb?

  • 08/10/2008 at 22:09:58#18 - me said:

    is that better me?

    thanks r.g!

  • 08/10/2008 at 22:14:42#19 - lou said:

    anyone else thinking:

    lol i wasn't but now you mention it.... :D

  • 08/10/2008 at 22:19:52#20 - lou said:

    c) is everyone in f1 blind as well as dumb?

    hahaha!!

    a) why didn’t honda get asked?

    you would have thought they would have been tbh, with all the environmental awareness they try to do, and the fact that they are a Japanese too... would have thought it would have been perfect.

  • 08/10/2008 at 22:24:08#21 - r.g (my fuji, i manage... said:

    c) is everyone in f1 blind as well as dumb?

    Piquet, yes, not so sure about everyone else though...

  • 09/10/2008 at 00:02:26#22 - Scott Woodwiss said:

    I don't think these are the ugliest tyres. I'm thinking the painted Pirelli tyres Benetton ran with one race weekend in 1986 are. they had a different colour for each tyre :P

  • 09/10/2008 at 00:07:38#23 - me said:

    I don’t think these are the ugliest tyres. I’m thinking the painted Pirelli tyres Benetton ran with one race weekend in 1986 are. they had a different colour for each tyre

    i recall seeing a picture recently. they were ugly.

  • 09/10/2008 at 00:08:45#24 - Scott Woodwiss said:

    Also, to quote something from another forum, don't these painted tyres look like mint flavoured liqourice sweets? :P

  • 09/10/2008 at 00:12:56#25 - Stuart C said:

    Erm, do I win the longest name competition.

    You know you're missing out on something – well, that something depends on you.

    [Name that tune...]

  • 09/10/2008 at 00:19:23#26 - me said:

    [Name that tune...]

    if i name it, will you publicly *out* me for having terrible taste?

  • 09/10/2008 at 00:25:23#27 - Stuart C said:

    Absolutely not. Mrs C and I are going to see them (on the same bill as Heaven 17 and the Human League) in a month and a bit, and there is the grimly inevitable prospect that I'll be murdering at least one of their tunes on karaoke this trip...

  • 09/10/2008 at 00:25:32#28 - Scott Woodwiss said:

    [Name that tune...]

    Well I know you guys are known for sometimes bad music taste, but...

    SUGABABES?! *runs away very quickly and hides* :P

  • 09/10/2008 at 00:28:49#29 - Scott Woodwiss said:

    Still on the subject of tyres:

    http://www.aut...s/report.php/id/71223

  • 09/10/2008 at 00:29:24#30 - Stuart C said:

    SUGABABES?! *runs away very quickly and hides*

    Try again! Wrong era.

    Here's something random from around that time...

    http://www.you...m/watch?v=_dJECidMqOQ

  • 09/10/2008 at 00:29:47#31 - me said:

    Well I know you guys are known for sometimes bad music taste, but…

    SUGABABES?! *runs away very quickly and hides*

    c'mon, it was a subtle and clever title. and the only people who'd make that link would be...?

  • 09/10/2008 at 00:30:39#32 - Stuart C said:

    In terms of crimes against musical taste, perhaps it's appropriate that Alexei Sayle has got me in the moderation queue...

  • 09/10/2008 at 00:32:17#33 - me said:

    In terms of crimes against musical taste, perhaps it’s appropriate that Alexei Sayle has got me in the moderation queue…

    if you're going down that road, you can't top:

    http://www.you...m/watch?v=x4uw2BbSv8M

    or can you?

  • 09/10/2008 at 00:32:31#34 - Scott Woodwiss said:

    Try again! Wrong era.

    well it was the first song that came up after i searched the lyrics in google :P

  • 09/10/2008 at 00:34:08#35 - Alianora La Canta said:

    Ugly. Second single off the "Taller In More Ways" album. It came back into the library a few weeks ago.

  • 09/10/2008 at 00:35:42#36 - Stuart C said:

    And the answer is...

    http://www.you...m/watch?v=ZkwEK9AYQHg

    What an awful video!

  • 09/10/2008 at 00:35:43#37 - Alianora La Canta said:

    And I've just thought - bright green stripes surrounding a not-so-bright white one. Won't that make it more difficult to differentiate between the hard and soft tyres?

  • 09/10/2008 at 00:35:45#38 - me said:

    Ugly. Second single off the “Taller In More Ways” album. It came back into the library a few weeks ago.

    that's the song that inspired the title of this post, yup.

    but... not the song sc was referring to.

  • 09/10/2008 at 00:36:13#39 - me said:

    And I’ve just thought - bright green stripes surrounding a not-so-bright white one. Won’t that make it more difficult to differentiate between the hard and soft tyres?

    the word you're looking for is... impossible.

  • 09/10/2008 at 00:37:17#40 - Alianora La Canta said:

    I didn't even know Alexi Sayle had sung anything. The only context in which I've heard of him was when I was in Year 10 and our class had to watch a documentary of him talking about what prison life was like.

  • 09/10/2008 at 00:38:26#41 - me said:

    And the answer is…

    never heard of it :)

  • 09/10/2008 at 00:39:03#42 - Stuart C said:

    I didn’t even know Alexi Sayle had sung anything.

    Dreadful champaaaaaaagne Marxist, that man. He's a property baron now - owns places in trendy parts of London.

  • 09/10/2008 at 00:46:16#43 - Alianora La Canta said:

    I bet Alexi isn't doing much selling right now, then. But then again property development has been a very profitable avenue for many years now.

  • 09/10/2008 at 01:12:18#44 - Jordan Allen said:

    After listening to a sound bit of Sugababes for the first time in my life; I am forced to conclude that Sidepodcast Towers members have such poor musical tastes that they can only be described as fanatical "Crazy Frog" fans.... who have yet to find the original versions of "Axel F" and "Popcorn"....

    Listerning to Sugababes was more painful than find out that Montreal been taken from the calender......

  • 09/10/2008 at 02:17:22#45 - me said:

    I am forced to conclude that Sidepodcast Towers members have such poor musical tastes that they can only be described as fanatical

    you've never checked out our last.fm profile have you?

  • 09/10/2008 at 02:31:20#46 - Jordan Allen said:

    me said:

    I am forced to conclude that Sidepodcast Towers members have such poor musical tastes that they can only be described as fanatical Crazy Frog fans....

    you’ve never checked out our last.fm profile have you?

    No, I paid attention to your warning, me. "Horrible 80's pop" and all that. You proability listened to either Banamarama's "Venus" or "Cruel Summer"... recently.

    I think you could use some Jefferson Airplane's "White Rabbit", Queen's "Bohemian Rhapsody", or Mike Oldfield's "Tubular Bells", and to cap it all off, "Superfreak" by Rick James.

  • 09/10/2008 at 09:46:49#47 - me said:

    jordan:

    yes, yes, no, yes, yes, no :)

  • 09/10/2008 at 15:23:06#48 - Felipe Leite said:

    The sad thing is that we won't have any oreo tyres this weekend. I kinda like them :)

  • 09/10/2008 at 15:24:52#49 - me said:

    The sad thing is that we won’t have any oreo tyres this weekend. I kinda like them

    and only two more races before they'll be banished forever :)

  • 09/10/2008 at 15:42:16#50 - Jordan Allen said:

    Felipe Leite said:

    The sad thing is that we won’t have any oreo tyres this weekend. I kinda like them

    But now we get quadruple mint flavoured Oreo, or triple mint and vanilla flavoured Oreo tyres, hmmmmm!

    Just as long as they turn the Ferrari into a Candy Cane for the last race of the season....

  • 09/10/2008 at 19:46:59#51 - Steven Roy said:

    Just as long as they turn the Ferrari into a Candy Cane for the last race of the season….

    I think all that is missing is diagonal cut grooves.

  • 09/10/2008 at 22:58:16#52 - Alex Andronov said:

    Totally off topic but Jordan is right: Jefferson Airplane’s “White Rabbit” is a tune!


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